too CHIC to ignore

Last night I had my t-shirt launch party at Arthur & Daughters! What a great time hanging with friends and family, taking photos with Seth Nenstiel, eating “IMC Pocket Square” cupcakes (see picture below), and interacting with happy customers. It was fun throwing a store party for my first design collaboration with artc Creative and I’m super excited to launch the t-shirt online today! CLICK HERE (unisex and super soft). Love the shirt? Ok good! Participate in my Instagram contest by uploading your outfit of the day, using the hashtag #toochictoignore, and tagging me @ianmcrumm. On 6/18 I’ll see who uploaded the CHICEST outfit and gift them something just as chic. Multiple entries are allowed and encouraged. 

Here are some photos from last night:

too CHIC to ignore

"IMC Pocket Square" cupcakes

& here are some images my friend Sara took:

too CHIC to ignore

too CHIC to ignore

Don’t forget to enter my Instagram contest and get your own #toochictoignore shirt HERE!



Last night I went to Serrano to try the new spring menu. Uh, yum! If you follow me on twitter you probably saw me tweet @SerranoPhilly about their new menu and how I was enjoying it!

First up was an appetizer tasting with a watermelon salad, steamed mussels, and a meatball flatbread!




Then for the main course I had jumbo scallops with mushroom, sausage, & fingerling potatoes in Arbil chili gastrique.. Delicious!

Here’s a Vine with the scallops in it.

Finally for dessert there was an apple tart with house made vanilla ice cream.


I decided to dress funky as it was the first day of spring. And by funky I mean I worn black pants, a black sweater, and then everything else color and printed. Neutral basics and fun accessories.
Here’s my look..




Shirt: Perry Ellis – Sweater: Banana Republic – Pants: Gap – Shoes: 1901 – Neckerchief: Banana Republic – Jacket: Michael Kors – Sunglasses: Urban Outfitters – Gloves: H&M – Portfolio: Harvey – Socks: Target – Scarf: TJ Maxx

Hope you a had a great first day of spring!

Diesel Opens at King of Prussia!

Yesterday I went to the store launch party for the new Diesel store at King of Prussia Mall. My friend Lauren of The Style Darling was hosting the event and I wanted to go support her. I played dress up and got my picture taken by the Diesel crew. I also Instagrammed a shot of my outfit (see picture below).


Those are Jogg Jeans. Super comfortable. I need a pair!


Soft leather


Shoe wall – I tried on my favorite pair – subtle camo print – in my Instagram picture


Music makes the people come together – YEAHHHH

Screen shot 2013-03-17 at 7.50.28 PM

Here’s the Instagram I’ve been talking about this whole post.

Love it? Leave your thoughts in the comments below!

Fashion Meets Art at Inliquid

When I went to Inliquid the other week, I was captivated by the art involving fashion. There were some nice pieces up for sale and I would have been honored to walk away with any of these!










The last three images are my favorite. They are actually all apart of the same long picture. I snapped three sections of the wall art to better fit the camera lens. Which is your favorite? 

Gorgeous at The Ritz

Last night I went to an event called “Gorgeous” at The Ritz Carlton. It was an evening of fashion and art to benefit City of Hope . Here are some of my favorites shots!


Carmelita Couture (love Kellie Taylor, even with her eyes half closed xo)


Carmelita Couture


Another Carmelita Couture

I wish I would have positioned myself better. A lot of my shots weren’t so good. There were many looks from Joan Shepp I loved.


From: Metro Mens Clothing (I love this look. Wish I got a better picture!)

I just downloaded the app, Vine. Mini videos integrated with Twitter are a great tool for fashion bloggers and brands to communicate more with their audiences. Here are some of my Vines from the night.

Menswear Vine video

Womenswear Vine video

I also made a two Vines of Denise Fike, but I’ll share those in a few days when I upload the cute portrait she drew of me!


My friend Priya went to Gorgeous as well. Here is our Instagram!

I also met the lovely Caitlin from Cobblestones & Stilettos. Wish we would have taken a picture together. Next time!